Brevo on Oliver POS
Brevo (formerly Sendinblue) email, SMS, and CRM works against Oliver POS in-store orders through the standard WooCommerce sync.
How Brevo works with Oliver POS for WooCommerce
Brevo, the platform formerly known as Sendinblue, is a European email + SMS + CRM suite popular with small businesses across the EU. Its WooCommerce plugin syncs contacts and orders into Brevo's contact database, where any automation, segment, or marketing campaign can target both online and in-store customers from one list.
What Brevo pulls from WooCommerce
The Brevo for WooCommerce plugin (still listed under its previous Sendinblue name on WordPress.org) syncs new subscribers, existing customers, and orders into Brevo. Order data populates contact attributes — last order date, total spent, last product purchased — and Brevo's automation builder can target contacts based on those attributes.
Brevo is a unified email + SMS + CRM platform with one contact database. Whether you send a newsletter, a transactional receipt, or an SMS reminder, it's the same contact and the same history. Oliver POS sales flow into that contact through WooCommerce.
Why in-store sales matter for Brevo
Brevo's heavy use among EU small businesses means a lot of retailers running it are exactly the kind of business that takes substantial counter revenue — bakeries, wine shops, boutique apparel, specialty food. The platform's strength is that one tool handles email, SMS, and a light CRM in a single place; the weakness is that without in-store data, the platform is only as informed as the WooCommerce online checkout makes it.
Push Oliver POS sales through and Brevo finally sees the whole picture. Abandoned-cart automations exclude shoppers who bought in store. Birthday campaigns include the regulars whose only contact channel is the counter. RFM (recency, frequency, monetary) segmentation works the way it's supposed to.
How the WooCommerce + Oliver + Brevo sync works
The cashier rings the sale, captures the customer, tenders. Oliver writes a WooCommerce order. The Brevo plugin syncs the order to Brevo via API; the contact's attributes update; any automation listening for "Order placed" or for attribute changes fires. SMS campaigns reach the contact too if they've opted in at the counter — Brevo handles SMS in the same workflow editor as email, with no separate SMS provider needed.
Best fit for retailers who…
Brevo on Oliver POS is the right call for European SMB retailers who want one platform for email, SMS, and basic CRM at a friendlier price than HubSpot or Klaviyo. It's a particularly strong fit for small chains and independents that send a monthly newsletter, want simple post-purchase automations, and value the EU-data-residency story Brevo offers.
What you get and how to set it up
Features Oliver surfaces from the Brevo plugin, plus the 4-step install most merchants run through.
Features at the register
- In-store sales flow into Brevo the moment a register sale closes
- Online and in-store customers share one WooCommerce profile and one segment list
- Real-time order, total-spend, and product-purchase data syncs to Brevo
- Cart, browse, and post-purchase automations fire on in-store orders too
- Cashier captures the customer email or phone at the register, with consent
- Same Brevo account, same lists, and same automations as your online store
Setup in 4 steps
- Install the Brevo for WooCommerce on your WooCommerce site and connect your Brevo account
- Enable the customer and order sync inside Brevo and confirm the WooCommerce store is connected
- Install Oliver POS, sign in to the register, and confirm the customer-capture prompt is enabled at checkout
- Run a small live test sale at the counter and confirm the order, customer, and product purchases appear in Brevo within seconds
Common questions about Brevo on Oliver POS
Is Brevo a good fit for EU GDPR compliance?
Brevo is headquartered in France and stores customer data in the EU, which simplifies the GDPR story for EU retailers. The Oliver POS + WooCommerce + Brevo flow keeps all customer data inside the WooCommerce database (your own host) and Brevo's EU infrastructure — there's no extra processor in the middle.
Will Brevo's transactional email replace the WooCommerce receipt email?
It can, but doesn't have to. Brevo offers a transactional email API that the WooCommerce store can use for order confirmations and shipping notifications. That works exactly the same for in-store sales as for online sales — when WooCommerce sends the order confirmation, Brevo handles delivery.
Does Oliver POS have a partnership with Brevo?
No. Oliver doesn't partner with Brevo or any other marketing platform. We support Brevo because its WooCommerce plugin already syncs customers and orders from your store — and Oliver writes every in-store sale into WooCommerce as a normal order, so the same plugin picks it up automatically. Your account, your data, and your contract stay between you and Brevo.
Does Oliver charge extra to use Brevo?
No. You pay Brevo's standard published pricing directly to Brevo. Oliver doesn't take a markup, doesn't insert itself into the data flow, and doesn't charge a per-contact or per-email fee on top.
Will in-store sales from the Oliver POS register show up in Brevo?
Yes — instantly. Every Oliver POS sale is written to WooCommerce as a standard order with the customer attached. The Brevo WooCommerce plugin treats that order the same way it treats an online order: it fires the same webhooks, updates the same customer profile, and triggers the same automations. There's no separate "POS sync" to configure.
How fast does a register sale reach Brevo?
Real-time. When the cashier closes a sale on the Oliver POS register, the WooCommerce order is created immediately, the Brevo plugin's webhook fires within seconds, and the customer's Brevo profile updates with the new order, total spend, and product purchases. The shopper can be on a post-purchase email flow before they've left the store.
Will my online and in-store customer profiles merge in Brevo?
Yes. Oliver POS attaches the WooCommerce customer to every register sale — either by looking up an existing customer by email or phone, or by creating a new WooCommerce customer at the counter. Brevo keys off the same WooCommerce customer ID, so a shopper who buys online on Monday and at the counter on Friday is one profile with one purchase history.
Read our full guide to Brevo on Oliver POS
A long-form walkthrough of running Brevo alongside the Oliver POS register on a WooCommerce store.