Reviews & UGC

Loox on Oliver POS

Loox queues a photo-first review request on every Oliver POS counter sale through its WooCommerce integration — visual review grids, photo incentives, and post-purchase email or SMS on online and in-store orders.

How Loox works with Oliver POS for WooCommerce

Loox is the photo-first reviews platform best known on Shopify but with WooCommerce support through its hosted integration. It schedules post-purchase email or SMS review requests that prompt the customer to upload a photo, then displays the resulting visual reviews in grid and carousel widgets on the storefront. Loox listens to WooCommerce orders at order.completed, and because Oliver POS writes every counter sale into WooCommerce as a standard order with the customer attached, in-store sales feed the photo review program the same way online sales do.

What Loox pulls from WooCommerce

Loox connects to WooCommerce through its hosted Loox — Photo Reviews integration. Once linked, Loox reads WooCommerce orders at order.completed: customer email, customer phone (if SMS review requests are enabled on the plan), line items, order date, and fulfillment status. Loox uses that payload to schedule a post-purchase review request optimised around getting a photo of the product in use — visual reviews are the entire point of the Loox product, and the request templates, delays, and incentives are all tuned for the photo upload.

The integration exposes Loox's full feature surface to in-store sales: photo review requests, video review requests, photo incentives (typically a small discount coupon for customers who upload a photo with their review), and the visual grid and carousel widgets that turn the review feed into a shoppable on-site gallery. Oliver POS doesn't need a Loox integration of its own. Register sales become WooCommerce orders with the captured customer attached; Loox picks them up the same way it picks up online orders, and the resulting photo reviews feed the same gallery and the same product-page widgets.

Why in-store sales matter for Loox

Loox is the reviews platform that fashion, beauty, home, and lifestyle brands buy when the on-site photo gallery — real customers using the product, in real settings — is the marketing asset. Visual reviews are a heavier ask than text reviews, which is why Loox leans hard on incentives (a discount coupon for an uploaded photo) and on post-purchase timing tuned around when the customer is most likely to actually take the photo.

For a brick-and-mortar WooCommerce retailer, the in-store customer is often more likely to send a photo than the online one. They walked into the shop, they tried the product on or saw it in person, they bought it because they liked it; the photo of the product at home is a smaller step from there than from an online checkout. But if the POS doesn't feed Loox, the in-store customer never gets the request and the photo never lands in the on-site gallery. Oliver POS on WooCommerce closes that gap. Every counter sale with a captured email or phone becomes a queued Loox review request — same photo incentive, same template, same gallery destination — as the online orders the merchant is already collecting from, and the gallery on the storefront ends up reflecting the brand's actual customer base rather than just the online slice.

How the WooCommerce + Oliver + Loox review flow works

The cashier rings the sale on Oliver POS and captures the customer at the tender screen — email or phone. Oliver writes the WooCommerce order with line items, taxes, the captured customer, and the created_via=pos meta flag. The order moves through the WooCommerce lifecycle to order.completed.

Loox's connector reads the order: customer email, customer phone (for SMS), line items, order date. It queues a review request on the configured delay — 7 days post-purchase is the typical in-store setting, with photo-first brands sometimes extending to 10 or 14 days for product categories where the customer needs more time to use the item before photographing it. On the delay, Loox sends the email or SMS request with a per-product star-rating prompt, photo upload fields, and the configured photo-incentive coupon code.

Submitted photo reviews land on the WooCommerce product page through Loox's widget, roll into the storefront-wide visual grid and carousel widgets, and surface in Loox's shoppable Instagram-style gallery if that feature is enabled. Because every Oliver POS order carries the created_via=pos flag and the outlet ID, Loox's order-meta filtering supports per-channel and per-outlet segmentation in the moderation queue — useful for tracking which outlets are quietly producing the highest photo conversion rates and which products are landing the strongest visual UGC from in-store customers.

Best fit for retailers who…

Loox on Oliver POS is the right call for fashion, beauty, home, lifestyle, and accessories brands running WooCommerce — categories where the on-site photo gallery is itself a conversion driver. Multi-outlet retailers benefit from per-store filtering on the photo feed, which surfaces which outlets are producing the strongest visual UGC. Brands using Loox's photo incentives get the most from the integration because in-store customers are often the most responsive segment to a post-purchase coupon they can use on their next online order — or, equally, redeem at the till on their next visit.

What you get and how to set it up

Features Oliver surfaces from the Loox plugin, plus the 4-step install most merchants run through.

Features at the register

  • In-store sales automatically trigger Loox review requests on the same delay as online orders
  • Online and in-store reviews land in one Loox review feed, one star-rating average, one moderation queue
  • Customer-capture at the counter feeds Loox's contact list the same way the WooCommerce online checkout does
  • Per-outlet review velocity exposed through standard order-meta filtering
  • Review request templates, delay timing, and incentive coupons stay configured inside Loox
  • Same Loox subscription, same widgets on the storefront, same workflow as before

Setup in 4 steps

  1. Install the Loox — Photo Reviews on your WooCommerce site and connect your Loox account
  2. Configure the review request templates, delays, and incentives on the Loox side
  3. Install Oliver POS, sign in to the register, and enable the customer-capture prompt (email or phone) on the tender screen
  4. Ring a small live test sale at the counter with a real customer attached and confirm the review-request flow fires in Loox on the configured delay

Common questions about Loox on Oliver POS

Will the Loox photo-incentive coupon work for Oliver POS sales?

Yes. The coupon is generated by Loox and applied to the customer's next purchase. WooCommerce coupon codes are honoured by Oliver POS at the tender screen, so an in-store customer who earned a coupon by uploading a photo from a previous Oliver POS sale can redeem it on their next counter purchase as well as online.

Does Loox support SMS review requests for WooCommerce counter customers?

Yes. Loox's SMS review requests are triggered by the same <code>order.completed</code> event and pull the phone number from the WooCommerce order. If Oliver POS captured a phone (and not just an email) at the tender screen, Loox can send the photo review request by SMS — which often outperforms email for in-store customers.

Does Oliver POS have a partnership with Loox?

No. Oliver doesn't partner with Loox or any other reviews platform. We support Loox because its WooCommerce connector already listens to your store's order events — and Oliver writes every in-store sale into WooCommerce as a standard order with the customer attached, so the same connector picks it up and fires a review request automatically. Your Loox account, your campaign templates, and your support relationship stay between you and Loox.

Does Oliver charge extra to use Loox?

No. You pay Loox's standard published pricing directly to Loox. Oliver doesn't take a markup, doesn't insert itself into the review-collection flow, and doesn't charge a per-request or per-review fee on top.

When does Loox send a review request for an Oliver POS sale?

On the same trigger it uses for online sales: the WooCommerce <code>order.completed</code> event with the customer's email attached. Oliver writes the counter sale to WooCommerce on tender; the order moves through the same lifecycle as an online order (processing → completed); Loox's connector listens for that event and schedules the review email or SMS on whatever delay you've configured (7 days post-purchase is typical for in-store, since the customer already has the item).

What about customers who don't give an email at the counter?

Oliver writes the sale to WooCommerce as a guest order with no customer attached, and Loox skips it the same way it skips a guest checkout online. To maximise the in-store review-request rate, enable Oliver's customer-capture prompt at tender (email or phone) so the cashier collects the contact in the same flow as the sale. Captured customers feed the same email and SMS lists Loox already uses online.

Can I tell in-store reviews apart from online reviews in Loox?

Yes — every Oliver POS sale carries a created_via flag of &quot;pos&quot; on the WooCommerce order, plus the Oliver outlet ID in order meta. Loox's connector exposes both as filterable order properties, so segmenting in-store vs online reviews (or per-outlet review velocity) is a stock filter, not a custom build.

Read our full guide to Loox on Oliver POS

A long-form walkthrough of running Loox alongside the Oliver POS register on a WooCommerce store.