Trustpilot on Oliver POS
Trustpilot sends a verified-buyer review invitation on every Oliver POS counter sale through its WooCommerce plugin — company reviews, product reviews, and the Trustpilot brand badge on online and in-store orders alike.
How Trustpilot works with Oliver POS for WooCommerce
Trustpilot is one of the most recognised consumer review brands worldwide, with a particular foothold in the UK and EU. The Trustpilot for WooCommerce plugin syncs order.completed events into Trustpilot and queues both a company review invitation (rating the brand) and product review invitations on a configurable delay, with verified-buyer marks on every submitted review. Oliver POS writes counter sales into WooCommerce as standard orders, so Trustpilot picks up in-store sales the same way it picks up online ones — single Trustpilot company score, online and in-store reviews on one profile.
What Trustpilot pulls from WooCommerce
The Trustpilot for WooCommerce plugin connects a WooCommerce store to a Trustpilot Business account. Once configured, it reads WooCommerce orders at order.completed: customer email, customer name, line items so product review invitations target the right SKUs, order date, and order number (which Trustpilot uses to mark the resulting review as verified-buyer). Trustpilot uses that payload to schedule a company review invitation (rating the brand overall) and per-product review invitations on the merchant's configured delays.
The plugin exposes Trustpilot's full feature set to in-store sales: company-level reviews on the Trustpilot profile, product reviews on the storefront via the Trustpilot product widget, the Trustpilot brand badge for the site footer, and the verified-buyer mark on every review that originated from a real WooCommerce order. Oliver POS doesn't need its own Trustpilot integration. Register sales become standard WooCommerce orders, the Trustpilot plugin picks them up identically to online orders, and the resulting reviews land on the Trustpilot company profile with verified-buyer status.
Why in-store sales matter for Trustpilot
Trustpilot is unusual among reviews platforms because the brand itself — the green star, the "Excellent" rating, the public Trustpilot profile — does its own marketing work. Retailers pay for Trustpilot Business specifically because consumers recognise the badge and weight it heavily in purchase decisions, and the public profile shows the company score independent of the retailer's own storefront.
The catch is that the company score is built one review at a time, and the score has to keep climbing to keep the badge meaningful. Retailers running brick-and-mortar volume through a POS that doesn't feed Trustpilot leave most of their buyer base out of the program. The Trustpilot profile reflects only the online customer experience, the review count plateaus, and the badge stops compounding. Oliver POS on WooCommerce closes that gap. Every counter sale with a captured customer becomes a queued Trustpilot review invitation — verified-buyer marked, on the same delay, with the same template — as the online orders the retailer is already collecting from. The Trustpilot profile reflects the full buyer base; the company score is built on the whole business; the badge keeps doing its work in Google search snippets, in display ads, and on the site footer.
How the WooCommerce + Oliver + Trustpilot review flow works
The cashier rings the sale on Oliver POS and captures the customer at the tender screen — email is required for Trustpilot's verified-buyer marking. Oliver writes the WooCommerce order with line items, taxes, the captured customer, the WooCommerce order number, and the created_via=pos meta flag. The order moves through the WooCommerce lifecycle to order.completed.
Trustpilot's plugin reads the order: customer email, order number, line items, order date. It queues a company review invitation on the configured delay (typically 3 to 7 days post-purchase) and per-product review invitations on a separate configured delay. On the delays, Trustpilot sends the invitations from the Trustpilot domain (which is a deliverability advantage because of the brand's sender reputation), prompting the customer to rate the company and rate each product. Because the invitation is tied to a real WooCommerce order number, every resulting review carries the verified-buyer mark on the Trustpilot profile.
Submitted reviews land on the Trustpilot company profile (the public one) and on the WooCommerce product page through the Trustpilot product widget; the company score on the storefront badge and Trustpilot's own profile both update accordingly. Because every Oliver POS order carries the created_via=pos flag and the outlet ID, the Trustpilot Business dashboard's order-meta filtering supports per-channel and per-outlet review velocity and verified-buyer ratio reporting.
Best fit for retailers who…
Trustpilot on Oliver POS is the right call for UK, EU, and mid-market global retailers where the Trustpilot badge is itself a recognisable trust signal — consumer electronics, fashion, beauty, home goods, furniture, and similar categories. Multi-outlet retailers benefit from per-store review velocity reporting in the Trustpilot Business dashboard. Retailers paying for Trustpilot specifically to maintain a high company score get the most from the integration because Oliver POS turns the in-store buyer base into a continuous source of verified-buyer reviews on the profile.
What you get and how to set it up
Features Oliver surfaces from the Trustpilot plugin, plus the 4-step install most merchants run through.
Features at the register
- In-store sales automatically trigger Trustpilot review requests on the same delay as online orders
- Online and in-store reviews land in one Trustpilot review feed, one star-rating average, one moderation queue
- Customer-capture at the counter feeds Trustpilot's contact list the same way the WooCommerce online checkout does
- Per-outlet review velocity exposed through standard order-meta filtering
- Review request templates, delay timing, and incentive coupons stay configured inside Trustpilot
- Same Trustpilot subscription, same widgets on the storefront, same workflow as before
Setup in 4 steps
- Install the Trustpilot for WooCommerce on your WooCommerce site and connect your Trustpilot account
- Configure the review request templates, delays, and incentives on the Trustpilot side
- Install Oliver POS, sign in to the register, and enable the customer-capture prompt (email or phone) on the tender screen
- Ring a small live test sale at the counter with a real customer attached and confirm the review-request flow fires in Trustpilot on the configured delay
Common questions about Trustpilot on Oliver POS
Will Trustpilot reviews from Oliver POS sales carry the verified-buyer mark?
Yes. The verified-buyer mark is awarded on Trustpilot reviews that originate from a real order — the plugin sends the WooCommerce order number with the invitation, and Trustpilot matches the resulting review back to that order. Oliver POS sales are standard WooCommerce orders with a real order number, so the resulting reviews carry the verified-buyer mark the same way online-order reviews do.
Does the Trustpilot company score reflect both online and in-store reviews?
Yes. The Trustpilot company profile is per-domain, not per-channel — every review invitation that goes out through the WooCommerce plugin feeds the same profile and the same company score, whether the underlying order came from a counter or an online checkout. Oliver POS sales therefore contribute to the same Trustpilot score the storefront badge displays.
Does Oliver POS have a partnership with Trustpilot?
No. Oliver doesn't partner with Trustpilot or any other reviews platform. We support Trustpilot because its WooCommerce connector already listens to your store's order events — and Oliver writes every in-store sale into WooCommerce as a standard order with the customer attached, so the same connector picks it up and fires a review request automatically. Your Trustpilot account, your campaign templates, and your support relationship stay between you and Trustpilot.
Does Oliver charge extra to use Trustpilot?
No. You pay Trustpilot's standard published pricing directly to Trustpilot. Oliver doesn't take a markup, doesn't insert itself into the review-collection flow, and doesn't charge a per-request or per-review fee on top.
When does Trustpilot send a review request for an Oliver POS sale?
On the same trigger it uses for online sales: the WooCommerce <code>order.completed</code> event with the customer's email attached. Oliver writes the counter sale to WooCommerce on tender; the order moves through the same lifecycle as an online order (processing → completed); Trustpilot's connector listens for that event and schedules the review email or SMS on whatever delay you've configured (7 days post-purchase is typical for in-store, since the customer already has the item).
What about customers who don't give an email at the counter?
Oliver writes the sale to WooCommerce as a guest order with no customer attached, and Trustpilot skips it the same way it skips a guest checkout online. To maximise the in-store review-request rate, enable Oliver's customer-capture prompt at tender (email or phone) so the cashier collects the contact in the same flow as the sale. Captured customers feed the same email and SMS lists Trustpilot already uses online.
Can I tell in-store reviews apart from online reviews in Trustpilot?
Yes — every Oliver POS sale carries a created_via flag of "pos" on the WooCommerce order, plus the Oliver outlet ID in order meta. Trustpilot's connector exposes both as filterable order properties, so segmenting in-store vs online reviews (or per-outlet review velocity) is a stock filter, not a custom build.
Read our full guide to Trustpilot on Oliver POS
A long-form walkthrough of running Trustpilot alongside the Oliver POS register on a WooCommerce store.