New decade, new trends. 2020 is here, and so is a whole new way of shopping. To keep up with the ever-changing market, shop owners have to rethink their business tactics. Here are our predictions for the retail trends of 2020, and how shop owners can revamp their retail business in 2020.
It’s no secret that online shopping is taking over, but did you know that more and more people are shopping on their smartphones? According to Outerbox, over one-third of online sales came from customers using smartphones during the holidays in 2019. Online stores must be user-friendly on mobile, or else retailers will be missing out on a huge chunk of potential customers. Retailers in 2020 have to adapt to this shift and ensure their online store is fully responsive on mobile, or have well designed mobile app. As we move into the 2020s, more people will shop from their mobile phones. So be prepared, and get your eCommerce store on mobile!
On the topic of mobile, retailers are now moving towards mobile and handheld point of sale systems. Pop-up shops and the like have proven to be wildly successful for a lot of businesses, and it doesn’t look like this trend is going anywhere in 2020. That, an increasing number of businesses operate out of trucks, trailers, and other small venues. Not only is this style of business great for expanding your reach, but it also keeps your business fresh and exciting! Retailers using this kind of business tactic rely on handheld point of sale systems, such as the new Oliver Go, or responsive POS systems that work on all devices, such as Oliver POS, so retailers can use it on their own smartphones or tablets. Mobile POS systems not only provide flexibility and freedom, but they’re generally much more affordable, sometimes even free! Oliver POS is completely free and is fully compatible with the device you already own.
One of the biggest retail trends of 2020 will be sustainable, ethically and environmentally conscious businesses. We’ve seen this trend grow in the last few years, with the rising popularity of paper straws, reusable shopping bags, and email receipts, but this trend is only going to get bigger. Environmental awareness is increasingly important, especially to the younger generations who make up the greatest percentage of shoppers. In 2020, we’re predicting more and more businesses ditching plastic and utilizing refurbished and recyclable materials. It’s time to rethink the environmental impact of your products!
As previously mentioned, eCommerce is the most predominant method of shopping in 2020. But that doesn’t mean brick and mortar shops are irrelevant. Physical shop owners just have to rethink their business model! Physical shops aren’t just about the products–shoppers can simply go online to find a product they’re looking for. To compete with online rivals, brick and mortar stores have to focus on creating a unique shopping experience. Either through the physical store itself or through excellent, personalized customer service, make it a memorable experience for customers! If shoppers have a great time in your store, they will be more likely to return for the experience.